How we helped A Man & His Cave Scale their klaviyo revenue From 16.8% to 34.44% In 3 Months

A Man and His Cave specializes in top-notch man cave essentials—from kegerators and pool tables to arcade machines and LED lights. When they approached us, they were already seeing some success with their email marketing, but they knew there was room for growth. Here’s how we helped them scale their email revenue to new heights.

before working with us

When A Man and His Cave first partnered with us, their Klaviyo email marketing efforts were generating 16.8% of their total monthly revenue. Here’s a snapshot of their numbers and setup before we came on board:

  • Total Revenue in Klaviyo: $80,557
  • Revenue from campaigns: $13,000
  • Revenue from flows: $35,000
  • Average open rate: 42.30%
  • Active profiles: 6,936

Their approach to email marketing was limited, primarily focused on sending occasional campaigns around sales events. While they had some conversion-optimized flows set up, the emails weren't crafted to truly resonate with their audience. Their messaging lacked a personalized touch, and their design was not geared towards conversion.

The Main Challenges:

Upon auditing their account, we identified several key challenges that were holding back A Man and His Cave from reaching their full potential:

- Low Klaviyo Attributed Revenue: Email was driving just 16.8% of their total revenue, well below their potential.

- Inconsistent Campaign Cadence: Campaigns were infrequent and poorly timed, mainly around sales events.

- Underperforming Campaigns and Flows: The existing flows weren’t optimized for conversion, and the campaigns were not fully engaging their audience.

- Unhealthy List Management and Segmentation: Segmentation was basic, leading to irrelevant messaging and reduced engagement.

- Lack of a Dedicated Team: The client struggled with building a competent in-house team to manage and scale their email efforts effectively.

After Working With Us:

We rolled up our sleeves and got to work, tackling each challenge with a strategic approach designed to drive significant growth. Here’s what we achieved in just under three months:

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- Total Monthly Email Revenue Increased to: $111,000 (now contributing 34.44% to total revenue)

- Campaign Revenue: Jumped to $17,00

- Flow Revenue: Skyrocketed to $94,000

- Average Open Rate: 55%

- Active Profiles: 20,086

Key Improvements Made:

  • Optimized Campaign Strategy: Introduced a consistent campaign cadence, ensuring engaging and relevant emails were sent regularly, not just during sales.
  • Rapid List Growth: We carried 2 -3 popup tests a month to increase their popup CVR from 1.8% to 5.6% allowing us to add over 14k subscribers in just under 2 months.
  • Revamped Email Flows: Redesigned and restructured all email flows with a strong focus on conversion, personalization, and customer journey optimization.
  • Enhanced List Segmentation: Implemented advanced segmentation strategies, improving email relevance and open rates.
  • Refined List Management: Cleaned up the email list for healthier deliverability and engagement.
  • Data-Driven Design and Copy: Crafted compelling copy and visually engaging designs that aligned with their brand and drove higher conversions.
  • Dedicated Management: Provided a dedicated team to handle their email marketing, allowing them to focus on other aspects of their business.

Still Thriving:

Fast forward over a year later, and A Man and His Cave is still pulling in exceptional numbers with our continued support. They’ve maintained a strong position with a consistent increase in email-driven revenue, thanks to ongoing optimization, innovative strategies, and a team that truly understands their brand.

The journey doesn’t stop here; we continue to refine, adapt, and elevate their email marketing game, ensuring sustained growth and success in the ever-evolving e-commerce landscape.

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